Marketing Strategies and Tips for Millennials in 2021

Marketing Strategies and Tips for Millennials in 2021

Millennials are the first digitally native generation. Their lifelong digital immersion has impacted the way that they think, connect, and make
Importance of a Referral Marketing Program in eCommerce

Importance of a Referral Marketing Program in eCommerce

Few things in eCommerce are more valuable than the recommendation of a friend, particularly when it comes to major purchases. Buyer’s indecision
Strategies to Drive Customer Retention Through Loyalty

Strategies to Drive Customer Retention Through Loyalty

Your people need to do more. Simply putting out the minimum effort required to “satisfy” the customer just won’t cut it. Your competitors are
5 Factors to Consider When Choosing a Referral Program Platform

5 Factors to Consider When Choosing a Referral Program Platform

There are many referral marketing platforms available on the market, and it can be overwhelming to choose the right one. As is always the case
2021 Marketing Tips: The Main Benefits of Loyalty Programs

2021 Marketing Tips: The Main Benefits of Loyalty Programs

What Is a Loyalty Program? A loyalty program (or customer loyalty program) is a formalized process for businesses or brands to incentivize ongoing
10 Referral Marketing Strategy Improvements for 2021

10 Referral Marketing Strategy Improvements for 2021

The new year is almost here and it is time for all businesses to review their marketing strategies and plan for the future. If a business has a
Advocacy Marketing 101

Advocacy Marketing 101

Customers develop brand affinity and loyalty over time through positive experiences, satisfaction with products and services, and a feeling of
Creating an Advocacy Marketing Strategy

Creating an Advocacy Marketing Strategy

What Is Advocacy Marketing? Advocacy marketing is marketing that encourages customers of a business to share their experiences with (and opinions
Referral Marketing: Past, Present, and Future

Referral Marketing: Past, Present, and Future

Referral marketing aims to incentivize existing customers and brand advocates to tell others about a brand’s products or services. It has proven
Three Email Capture Strategies That Actually Work

Three Email Capture Strategies That Actually Work

Even with all of the burgeoning technology, social media networks, and evolving methods of marketing at our fingertips, email has remained an
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