Marketing Strategies and Tips for Millennials in 2021

Marketing Strategies and Tips for Millennials in 2021

Millennials are the first digitally native generation. Their lifelong digital immersion has impacted the way that they think, connect, and make
Importance of a Referral Marketing Program in eCommerce

Importance of a Referral Marketing Program in eCommerce

Few things in eCommerce are more valuable than the recommendation of a friend, particularly when it comes to major purchases. Buyer’s indecision
Strategies to Drive Customer Retention Through Loyalty

Strategies to Drive Customer Retention Through Loyalty

Your people need to do more. Simply putting out the minimum effort required to “satisfy” the customer just won’t cut it. Your competitors are
5 Factors to Consider When Choosing a Referral Program Platform

5 Factors to Consider When Choosing a Referral Program Platform

There are many referral marketing platforms available on the market, and it can be overwhelming to choose the right one. As is always the case
Creating an Advocacy Marketing Strategy

Creating an Advocacy Marketing Strategy

What Is Advocacy Marketing? Advocacy marketing is marketing that encourages customers of a business to share their experiences with (and opinions
Referral Marketing: Past, Present, and Future

Referral Marketing: Past, Present, and Future

Referral marketing aims to incentivize existing customers and brand advocates to tell others about a brand’s products or services. It has proven
Three Email Capture Strategies That Actually Work

Three Email Capture Strategies That Actually Work

Even with all of the burgeoning technology, social media networks, and evolving methods of marketing at our fingertips, email has remained an
The Impact of Discounts and a Better Alternative

The Impact of Discounts and a Better Alternative

Discounts and sales are enticing tactics to attract customers to a business’ storefront, regardless of if it is brick and mortar or online only.
10 Loyalty Campaigns We Are Obsessed With

10 Loyalty Campaigns We Are Obsessed With

  Regardless of the industry you are in, it is important to foster your customer relationships. One proven method of doing so is through loyalty
How Digital Retailers Crisis-Proof Their Businesses with Referral Marketing

How Digital Retailers Crisis-Proof Their Businesses with Referral Marketing

  In 2018, Courtney Coffman, the manager of lectures and publications at the Princeton University School of Architecture,  published an
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