Creating an Advocacy Marketing Strategy

Creating an Advocacy Marketing Strategy

What Is Advocacy Marketing? Advocacy marketing is marketing that encourages customers of a business to share their experiences with (and opinions
Referral Marketing: Past, Present, and Future

Referral Marketing: Past, Present, and Future

Referral marketing aims to incentivize existing customers and brand advocates to tell others about a brand’s products or services. It has proven
Three Email Capture Strategies That Actually Work

Three Email Capture Strategies That Actually Work

Even with all of the burgeoning technology, social media networks, and evolving methods of marketing at our fingertips, email has remained an
The Impact of Discounts and a Better Alternative

The Impact of Discounts and a Better Alternative

Discounts and sales are enticing tactics to attract customers to a business’ storefront, regardless of if it is brick and mortar or online only.
Highlight: Top Referral Campaigns

Highlight: Top Referral Campaigns

For the team at Talkable, we have the opportunity to witness really unique and inspiring refer-a-friend campaigns regularly. The inspiration is a
10 Loyalty Campaigns We Are Obsessed With

10 Loyalty Campaigns We Are Obsessed With

  Regardless of the industry you are in, it is important to foster your customer relationships. One proven method of doing so is through loyalty
Loyalty Plus Referral Marketing: Marketing in the Sharing Economy

Loyalty Plus Referral Marketing: Marketing in the Sharing Economy

Businesses are built on the patronage and support of their customers, which makes the relationship between the business and customer so important.
Attentive Launches Technology Partnership Program

Attentive Launches Technology Partnership Program

Emerging Technology's Role in the Future of Customer Experience

Emerging Technology's Role in the Future of Customer Experience

The rapid advancement of technology has contributed to numerous changes in the world of business. One of the most significant being the effect on
Product Sharing 101

Product Sharing 101

Brand advertising and marketing efforts are integral for generating interest and spreading awareness of a product, but gaining a consumer’s trust
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