By engaging existing customer base in promoting the brand, WHOOP was able to leverage the power of a trusted source to achieve advertising credibility.
The WHOOP marketing team wanted to utilize referral marketing to help achieve their aggressive customer acquisition and retention goals. WHOOP invests in traditional paid digital advertising channels but additionally wanted to harness the power of its enthusiastic member base to increase subscriptions.
The Talkable implementation team integrated and launched WHOOP referral campaigns both on the website and inside the mobile app within 10 business days.
The referral offer was structured with a compelling double-sided incentive. Successful advocates receive a free month of service and referred friends receive $30 of the first-month subscription.
By engaging their existing customer base in promoting the brand, WHOOP was able to leverage the power of a trusted and knowledgeable source to achieve advertising credibility.
WHOOP referral campaign 2019
Referral campaigns now drive >10% of new subscription signs ups for WHOOP. For a subscription business such as WHOOP, the referral program is a scalable and cost-effective channel for growing the subscriber base.
Referral marketing has given a voice to our existing members in an attributable and quantifiable way that’s better than just word of mouth.
Talkable referral programs bring anywhere from 6.8% to 20% of revenue in a given month, which is almost 4X higher than the industry average.
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