--- title: "Whoop Case Study: a referral program to grow the subscriber base" description: By engaging existing customer base in promoting the brand, WHOOP was able to leverage the power of a trusted source to achieve advertising credibility. image: https://blog.talkable.com/hubfs/refer_a_friend_mobile.jpeg --- [![Talkable Logo Blog](https://blog.talkable.com/hs-fs/hubfs/full%20color%20logotype-min.png?width=120&height=26&name=full%20color%20logotype-min.png)](https://www.talkable.com/) - [Blog Posts](https://blog.talkable.com) - [Case Studies](https://blog.talkable.com/case-studies) - [Guides and eBooks](https://blog.talkable.com/ebooks) [Talk to an expert](https://lp.talkable.com/lets-talk-referral) Health&Wellness # Whoop Case Study: a referral program to grow the subscriber base By engaging existing customer base in promoting the brand, WHOOP was able to leverage the power of a trusted source to achieve advertising credibility. [Talkable](https://blog.talkable.com/case-studies/author/admin) Jan 17, 2022 --- ## Client objective The WHOOP marketing team wanted to utilize referral marketing to help achieve their aggressive customer acquisition and retention goals. WHOOP invests in traditional paid digital advertising channels but additionally wanted to harness the power of its enthusiastic member base to increase subscriptions. ## Solution The Talkable implementation team integrated and launched WHOOP referral campaigns both on the website and inside the mobile app within 10 business days. The referral offer was structured with a compelling double-sided incentive. Successful advocates receive a free month of service and referred friends receive $30 of the first-month subscription. By engaging their existing customer base in promoting the brand, WHOOP was able to leverage the power of a trusted and knowledgeable source to achieve advertising credibility.   ![whoop statistics - referral program talkable](https://d2jjzw81hqbuqv.cloudfront.net/assets/v1/static/case_study_whoop/refer-8ada38368bf41e693a8aab4f6a14d9fad91f8c40f7784c7f9849e1ad6a723bc9.jpg) *WHOOP referral campaign 2019* ## Results Referral campaigns now drive >10% of new subscription signs ups for WHOOP. For a subscription business such as WHOOP, the referral program is a scalable and cost-effective channel for growing the subscriber base.    *Referral marketing has given a voice to our existing members in an attributable and quantifiable way that’s better than just word of mouth.* *![john sullivan - referral program talkable](https://d2jjzw81hqbuqv.cloudfront.net/assets/v1/static/case_study_whoop/john-sullivan-2x-9b77b0adacd032416aadaa8b6dd3b4ade3189f187e57e46aa8cffe7dd3db5bcc.png)John Sullivan, VP of Marketing* ![decorate navigation - referral program talkable](https://d2jjzw81hqbuqv.cloudfront.net/assets/v1/static/case_study_whoop/whoop-logo-white-7d857f4cc81e1ff375fd3f61bcb9f7f29c40ddf9b4e0bba908b7d047d06754bc.svg) [Health&Wellness](https://blog.talkable.com/case-studies/tag/healthwellness) ## Similar posts Jewelry ### [Pura Vida Case Study: boosting sales through referrals](https://blog.talkable.com/case-studies/pura-vida) By leveraging the Talkable platform, Pura Vida is able to drive 12% of total sales revenue from referrals, while preventing unauthorized purchases. Talkable Jan 17, 2022 Apparel ### [Luxury Apparel Brand Case Study: Friends and Family campaign](https://blog.talkable.com/case-studies/luxury-apparel) Talkable partnered with a global luxury apparel brand to launch a “Friends and Family” campaign; it boosted AOV and brought thousands of new... Talkable Jan 24, 2022 Home ### [Full Focus Planner Case Study: expanding the brand's contact list](https://blog.talkable.com/case-studies/full-focus-planner) Talkable’s email capture brought significant orders and revenue uplift for Full Focus Planner through technology optimization and design... Talkable Jan 24, 2022 ### Get notified on referral marketing insights Be the first to know about new Referral Marketing insights from eCommerce industry leaders to build or refine your growth strategy. [![Logo-1](https://blog.talkable.com/hubfs/Logo-1.png)](https://www.talkable.com/) 2261 Market Street #4588 San Francisco, CA 94114 ### Talkable Products - [Referral Programs](https://www.talkable.com/referral-program) - [Loyalty Programs](https://www.talkable.com/loyalty-program) ### Resources - [Case Studies](https://blog.talkable.com/case-studies) - [Ebooks & Guides](https://blog.talkable.com/ebooks) - [Blog](https://blog.talkable.com/) ### Company - [About Us](https://www.talkable.com/about) - [Customer Success Team](https://www.talkable.com/customer-success) - [Careers](https://www.talkable.com/jobs) - [Contact Us](https://lp.talkable.com/lets-talk-referral?utm_source=blog&utm_medium=footer&utm_content=link) © 2026 Talkable. All rights reserved. [Privacy Policy](https://www.talkable.com/privacy) [Terms of Service](https://www.talkable.com/terms-conditions)