By leveraging the Talkable platform, Pura Vida is able to drive 12% of total sales revenue from referrals, while preventing unauthorized purchases.
Pura Vida worked with a popular vendor, which claimed to be driving 10% of total sales from referrals. The sales revenue figure sounded promising, but the team was suspicious that unauthorized transactions might be inflating this figure. Pura Vida needed to find a more robust platform with the ability to run campaigns with greater incentives without the fear of being ripped off.
The Customer Success team at Talkable advised Pura Vida to pursue the same offer, confident that the platform would outperform the prior vendor. Talkable explained how its fraud prevention algorithm learns from each transaction and adapts to prevent unauthorized rewards from being issued. Pura Vida provided Talkable with data logs from their prior vendor to perform a fraud detection assessment.
Fraud is so rampant in the referral space and we take solace knowing that Talkable is the authority on preventing it from happening. When we see a report that shows stellar results, we know it’s true! We couldn’t imagine a better partner in helping us be successful.
Griffin Thall, CEO
The results of the Memorial Day sale campaign exceeded expectations, as it brought 26X more advocate purchases compared to the evergreen program.
Elevate eCommerce sales by integrating referral, survey and review programs. See how SwimOutlet, PuraVida, & Olipop boosted conversions by up to 400%.
Besides the ongoing optimization of the referral program, Talkable also enabled an in-app referral program. It showed great results, with ROI...