Besides the ongoing optimization of the referral program, Talkable also enabled an in-app referral program. It showed great results, with ROI...
RhinoShield Case Study: referrals as a high converting traffic source
By following the best practices, RhinoShield’s referral campaigns have seen a 77.8x performance improvement in comparison to their past referral program.
RhinoShield’s primary objectives are to achieve additional sales through referral marketing and gain a higher converting traffic source. The initial challenge for RhinoShield was trying to implement a new marketing channel that they had never consistently used. The business was seeing high volumes of traffic but few visitors were converting. RhinoShield needed its referral marketing channel to create a higher converting traffic source. Before, RhinoShield ran a short-lived referral program with a different referral software vendor but found it too time-intensive to create customized campaigns. The main reason RhinoShield decided to stop using referral marketing was the program drove less than .05% of their monthly revenue.
Quick Campaign Launch
The Talkable team was able to quickly integrate and create the customer-facing campaign screens and implement customer feedback.
As a result of our collaboration and consistent communication, RhinoShield minimized the use of its internal resources and was able to get its referral marketing campaigns up and running in 13 business days.
Talkable Campaign Managers created a reward gleam campaign, which is a type of campaign that helps with on-site conversion rate by reminding Friends and Advocates to use their rewards.
With Talkable's expertly crafted campaigns, RhinoShield is now seeing an increase in its site traffic and has been able to convert 17.3% of its referral traffic.
I’m looking forward to seeing our site traffic continuing to grow in the coming months and Talkable being even more profitable for RhinoShield.
Talkable campaign experts managed and created RhinoShield’s referral marketing campaigns; as a result, they ensured Rhinoshield was following best practices.
By following the best practices, RhinoShield’s referral marketing campaigns have seen a 77.8X performance improvement in comparison to their past referral program.
One of Talkable’s primary goals is to use referral
marketing to help drive site traffic and optimize
their referral program for conversions.
Although RhinoShield has just started working
with Talkable, they are already seeing
3.9% of their monthly revenue comes from referrals.
Working with Talkable has been extremely positive. We started at zero and quickly got to a good place.