--- title: "Apparel Brand Case Study: acquiring omnichannel customers" description: Talkable has made it easy to reach new customers online, and then encourage them to shop both on our website and in our stores image: https://blog.talkable.com/hubfs/john-schnobrich-2FPjlAyMQTA-unsplash-1.jpg --- [![Talkable Logo Blog](https://blog.talkable.com/hs-fs/hubfs/full%20color%20logotype-min.png?width=120&height=26&name=full%20color%20logotype-min.png)](https://www.talkable.com/) - [Blog Posts](https://blog.talkable.com) - [Case Studies](https://blog.talkable.com/case-studies) - [Guides and eBooks](https://blog.talkable.com/ebooks) [Talk to an expert](https://lp.talkable.com/lets-talk-referral) Apparel # Apparel Brand Case Study: acquiring omnichannel customers Talkable has made it easy to reach new customers online, and then encourage them to shop both on our website and in our stores [Talkable](https://blog.talkable.com/case-studies/author/admin) Jan 22, 2022 ---     ## Client objective A leading retail company wanted to acquire customers who shop both in-store and online. They had an aggressive plan to expand the number of brick-and-mortar locations. The apparel company needed an online marketing partner that would provide omnichannel customer behavior data, and drive customers to both physical stores, and to their website. ## Solution Talkable captured and analyzed both online and in-store purchase data, in order to provide an omnichannel experience and give referral program participants the ability to redeem coupons anywhere. Along with an online coupon code, Talkable sent emails to customers with a bar code coupon that can be easily redeemed in-store. To drive in-store purchases in a newly launched store, Talkable created a geo-targeted campaign with unique referral offers for consumers with IP addresses near the participating location. ![whoop statistics - referral program talkable](https://d2jjzw81hqbuqv.cloudfront.net/assets/v1/static/case_study_apparel/coupon-a945d8032488e5d41f9bf79d046173ae146afc38fd5a16ec1c5706b3ddba9328.jpg)   *Barcode coupon* ## Results The online referral marketing program aided the retail company in successfully driving in-store purchases, and achieving its goal of acquiring omnichannel customers. - 29% of new customers redeemed their initial offer in physical stores - 80% of new customers made a purchase in-store within 6 months of receiving their offer - 57% of new customers purchased both online and in-store within 6 months of receiving their offer     *Attracting omnichannel customers is our priority because they are more valuable. Talkable has made it easy to reach new customers online, and then encourage them to shop both on our website and in our stores*  ![decorate navigation - referral program talkable](https://d2jjzw81hqbuqv.cloudfront.net/assets/v1/static/case_study_whoop/whoop-logo-white-7d857f4cc81e1ff375fd3f61bcb9f7f29c40ddf9b4e0bba908b7d047d06754bc.svg) [Apparel](https://blog.talkable.com/case-studies/tag/apparel) [Omnichannel](https://blog.talkable.com/case-studies/tag/omnichannel) ## Similar posts Jewelry ### [James Allen Case Study: a referral program for a jewelry retailer](https://blog.talkable.com/case-studies/james-allen) Talkable’s referral program allows James Allen to take advantage of already-occurring offline behavior by bringing it online to be tracked and... Talkable Jan 17, 2022 Health&Wellness ### [Whoop Case Study: a referral program to grow the subscriber base](https://blog.talkable.com/case-studies/whoop) By engaging existing customer base in promoting the brand, WHOOP was able to leverage the power of a trusted source to achieve advertising... Talkable Jan 17, 2022 Home ### [CB2 Case Study: limited-time campaign](https://blog.talkable.com/case-studies/cb2) CB2 team saw a 31% increase in total revenue from the referral program in January, when a limited-time campaign took place. Talkable Jul 13, 2022 ### Get notified on referral marketing insights Be the first to know about new Referral Marketing insights from eCommerce industry leaders to build or refine your growth strategy. [![Logo-1](https://blog.talkable.com/hubfs/Logo-1.png)](https://www.talkable.com/) 2261 Market Street #4588 San Francisco, CA 94114 ### Talkable Products - [Referral Programs](https://www.talkable.com/referral-program) - [Loyalty Programs](https://www.talkable.com/loyalty-program) ### Resources - [Case Studies](https://blog.talkable.com/case-studies) - [Ebooks & Guides](https://blog.talkable.com/ebooks) - [Blog](https://blog.talkable.com/) ### Company - [About Us](https://www.talkable.com/about) - [Customer Success Team](https://www.talkable.com/customer-success) - [Careers](https://www.talkable.com/jobs) - [Contact Us](https://lp.talkable.com/lets-talk-referral?utm_source=blog&utm_medium=footer&utm_content=link) © 2026 Talkable. All rights reserved. [Privacy Policy](https://www.talkable.com/privacy) [Terms of Service](https://www.talkable.com/terms-conditions)