How to Build Your 2022 eCommerce Marketing Budget (Top 4 Channels)

How to Build Your 2022 eCommerce Marketing Budget (Top 4 Channels)

The world as we know it has changed in the last two years, and with it, the way consumers shop. 
Identify, acquire and retain high-value customers in eCommerce

Identify, acquire and retain high-value customers in eCommerce

Not all customers have the same value for an eCommerce business. The ones that spend more, stay with the brand longer, and advocate for it, can be
eCommerce Holiday Campaigns  for 2021: Easy Referral Marketing Ideas

eCommerce Holiday Campaigns  for 2021: Easy Referral Marketing Ideas

eCommerce business makers, rejoice! The holiday season is right around the corner. The weekend after the Thanksgiving holiday starts the season
How to Leverage a Customer-Centric Approach in Your eCommerce Business

How to Leverage a Customer-Centric Approach in Your eCommerce Business

The global eCommerce market is huge. China’s market alone is estimated to bring in $2,779.31 billion by the end of 2021 according to Shopify. The
Importance of a Referral Marketing Program in eCommerce

Importance of a Referral Marketing Program in eCommerce

Few things in eCommerce are more valuable than the recommendation of a friend, particularly when it comes to major purchases. Buyer’s indecision
How Digital Retailers Crisis-Proof Their Businesses with Referral Marketing

How Digital Retailers Crisis-Proof Their Businesses with Referral Marketing

  In 2018, Courtney Coffman, the manager of lectures and publications at the Princeton University School of Architecture,  published an
Email Marketing for eCommerce: How to Grow Your Email List

Email Marketing for eCommerce: How to Grow Your Email List

  When it comes to email marketing for eCommerce, you know your stuff. You’ve heard that every dollar spent on email marketing delivers an
How Businesses Can Drive Growth During a Downturn

How Businesses Can Drive Growth During a Downturn

  The COVID-19 pandemic has affected businesses of all sizes. Companies are now faced with a dramatically new reality and new conditions to
Referral Marketing Campaigns for Health Industries: 4 Live Examples

Referral Marketing Campaigns for Health Industries: 4 Live Examples

Healthcare is undergoing a digital revolution. The consumer marketplace for medical devices and apps is being transformed not only by tech giants
The Top 8 eCommerce Trends of 2020

The Top 8 eCommerce Trends of 2020

  In 1995, a few clicks launched the first order on Amazon, back when it was just a bookstore. Twenty-four years later, in 2019, the eCommerce
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