--- title: "Pura Vida Case Study: boosting sales through referrals" description: By leveraging the Talkable platform, Pura Vida is able to drive 12% of total sales revenue from referrals, while preventing unauthorized purchases. image: https://blog.talkable.com/hubfs/advocate_share_page_email_emphasis_background20210811-21334-s6erir.jpeg --- [![Talkable Logo Blog](https://blog.talkable.com/hs-fs/hubfs/full%20color%20logotype-min.png?width=120&height=26&name=full%20color%20logotype-min.png)](https://www.talkable.com/) - [Blog Posts](https://blog.talkable.com) - [Case Studies](https://blog.talkable.com/case-studies) - [Guides and eBooks](https://blog.talkable.com/ebooks) [Talk to an expert](https://lp.talkable.com/lets-talk-referral) Jewelry # Pura Vida Case Study: boosting sales through referrals By leveraging the Talkable platform, Pura Vida is able to drive 12% of total sales revenue from referrals, while preventing unauthorized purchases. [Talkable](https://blog.talkable.com/case-studies/author/admin) Jan 17, 2022 --- ## Client objective Pura Vida worked with a popular vendor, which claimed to be driving 10% of total sales from referrals. The sales revenue figure sounded promising, but the team was suspicious that unauthorized transactions might be inflating this figure. Pura Vida needed to find a more robust platform with the ability to run campaigns with greater incentives without the fear of being ripped off. ## Solution The Customer Success team at Talkable advised Pura Vida to pursue the same offer, confident that the platform would outperform the prior vendor. Talkable explained how its fraud prevention algorithm learns from each transaction and adapts to prevent unauthorized rewards from being issued. Pura Vida provided Talkable with data logs from their prior vendor to perform a fraud detection assessment. ![Screenshot 2022-01-17 at 18.51.41](https://blog.talkable.com/hs-fs/hubfs/Screenshot%202022-01-17%20at%2018.51.41.png?width=1464&name=Screenshot%202022-01-17%20at%2018.51.41.png) ## Results - Talkable analyzed historical data provided by Pura Vida and determined that the prior vendor’s 10% revenue contribution claim was exaggerated. - Talkable was able to dramatically increase performance, while keeping the offer constant by introducing better creative, increasing campaign visibility, and optimizing with A/B testing. - By leveraging the Talkable platform, [Pura Vida](https://www.puravidabracelets.com/pages/share) is able to drive **12% of total sales revenue from referrals**, while preventing unauthorized purchases.     *Fraud is so rampant in the referral space and we take solace knowing that Talkable is the authority on preventing it from happening. When we see a report that shows stellar results, we know it’s true! We couldn’t imagine a better partner in helping us be successful.* *Griffin Thall, CEO* [Jewelry](https://blog.talkable.com/case-studies/tag/jewelry) ## Similar posts Best practices ### [How Three eCommerce Giants Increased Referral Conversion Rates By 35%+ With Talkable and KnoCommerce](https://blog.talkable.com/case-studies/how-swimoutlet-increased-referral-conversion-by-35-with-talkable-knocommerce) Elevate eCommerce sales by integrating referral, survey and review programs. See how SwimOutlet, PuraVida, & Olipop boosted conversions by up to 400%. Talkable Mar 5, 2024 Home ### [Saatchi Art Case Study: Memorial Day Early Access Campaign](https://blog.talkable.com/case-studies/saatchi-art-case-study) The results of the Memorial Day sale campaign exceeded expectations, as it brought 26X more advocate purchases compared to the evergreen program. Talkable Sep 2, 2022 Health&Wellness ### [Whoop Case Study: a referral program to grow the subscriber base](https://blog.talkable.com/case-studies/whoop) By engaging existing customer base in promoting the brand, WHOOP was able to leverage the power of a trusted source to achieve advertising... Talkable Jan 17, 2022 ### Get notified on referral marketing insights Be the first to know about new Referral Marketing insights from eCommerce industry leaders to build or refine your growth strategy. 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