Talkable has made it easy to reach new customers online, and then encourage them to shop both on our website and in our stores
CB2 Case Study: limited-time campaign
CB2 team saw a 31% increase in total revenue from the referral program in January, when a limited-time campaign took place.
- +31% increase in % of total revenue*
- +19% increase in offer impressions*
- +20% increase of people who shared the offer*
- +18% increase in the number of shares*
*Compared to the regular offer
About the Company
CB2 is part of the Crate and Barrel family of brands that offers the latest in modern furniture & contemporary home decor. In 2000, Crate & Barrel launched the first CB2 store in Chicago on the “magnificent mile”. Today, there are fifteen CB2 stores located in the US and also two international locations in Toronto and Vancouver. Intended to appeal to a younger demographic, CB2 offers multifunctional furniture for lofts, apartments, and houses of all sizes. From velvet sofas to chrome coffee tables, CB2 has a wide selection of modern furniture for home creators that are looking for chic and functional furnishings.
About the Program
CB2 has been a client of Talkable for more than 5 years. Their regular referral campaign offers $20 for Advocate and 15% for Friends rewards and continues to show great results. Once a year, for a limited time (10 days), the Talkable team assists in the launch of a special campaign with a higher reward. Advocates get $50 back when they give their friends 15% off their first order.
This limited-time offer campaign is promoted heavily through the website header placement and in dedicated email blasts, targeting all existing customers.
Limited-time offer campaign brings 19% more advocate impressions, 20% more people who shared the offer, and 18% more shares on all share channels (email, social media), compared to the regular campaign. Overall, the CB2 team saw a 31% increase in total revenue from the referral program in January, when a limited-time campaign took place.