--- title: Talkable Blog | Erika Carmichael (5) description: Blog on referral marketing best practices and tips to increase brand advocacy and acquire new customers (5) image: https://blog.talkable.com/hubfs/LinkedIn%20profile%20banner_2.png --- [![Talkable Logo Blog](https://blog.talkable.com/hs-fs/hubfs/full%20color%20logotype-min.png?width=120&height=26&name=full%20color%20logotype-min.png)](https://www.talkable.com/) - [Blog Posts](https://blog.talkable.com?hsLang=en) - [Case Studies](https://blog.talkable.com/case-studies?hsLang=en) - [Guides and eBooks](https://blog.talkable.com/ebooks?hsLang=en) [Talk to an expert](https://lp.talkable.com/lets-talk-referral?hsLang=en) AUTHOR # Erika Carmichael ## Stories by Erika --- Referral Marketing ### [Talkable Integration with BHN Rewards (formerly Rybbon): 50+ Customer Reward Options](https://blog.talkable.com/talkable-integration-with-rybbon-50-customer-reward-options?hsLang=en) With Talkable and BHN Rewards (formerly Rybbon) together, you will have even more digital rewards options to integrate into your referral marketing... Erika Carmichael Jul 31, 2019 Best practices ### [Referral Email Marketing Best Practices](https://blog.talkable.com/referral-email-marketing-best-practices?hsLang=en) Talkable’s email conversion-to-purchase rate is 94.4%. Email can be a great channel for promoting, sharing, and converting your referrals. Erika Carmichael Jul 29, 2019 Best practices ### [Back-to-School Promo Campaigns: Don’t Miss A Chance to Boost Sales](https://blog.talkable.com/back-to-school-promo-campaigns-don-t-miss-a-chance-to-boost-sales?hsLang=en) Even if your business does not connect directly to education, back-to-school season is a great period to promote your products. Erika Carmichael Jul 10, 2019 Referral Marketing ### [3 Reasons Referral Programs Acquire New Customers](https://blog.talkable.com/3-reasons-why-referral-programs-acquire-new-customers?hsLang=en) Referred customers are cheaper to acquire, more loyal, and have a higher lifetime value. Overall, referred customers are 25% more valuable than... Erika Carmichael Jun 18, 2019 Referral Marketing ### [4 Tips & Tricks for Your Mobile Referral Program](https://blog.talkable.com/4-tips-tricks-for-your-mobile-referral-program?hsLang=en) Running a strong, ongoing referral program on both your mobile site and in your mobile app is key to growing your business. Erika Carmichael Jun 3, 2019 eCommerce Trends ### [5 Reasons Why Referral Marketing Works For eCommerce Businesses](https://blog.talkable.com/5-reasons-why-referral-marketing-works-for-e-commerce-businesses?hsLang=en) Customers love recommending the brands they enjoy to people they know. Referral marketing is your opportunity to monetize that and drive sales. Erika Carmichael May 23, 2019 Referral Marketing ### [What is Referral Marketing and Why It’s Like Word-of-Mouth on Steroids](https://blog.talkable.com/referral-marketing-like-wom-on-steroids?hsLang=en) What is referral marketing, the difference between word-of-mouth marketing and referral marketing, the benefits of refer-a-friend programs. Erika Carmichael Sep 16, 2018 Best practices ### [How to Set Up a Referral Program that Works in 9 Steps](https://blog.talkable.com/how-set-up-referral-program-9-steps?hsLang=en) Customer referral program has a more personal touch than other channels and creates strong brand advocates. The average lifetime value of a referred... Erika Carmichael Sep 16, 2018 ### [Preventing Referral Program Fraud: Actionable Tips and Trusted Methods](https://blog.talkable.com/preventing-referral-program-fraud?hsLang=en) Find out what referral program fraud is, learn the different types of fraud you could encounter, and how you can be prepared. Erika Carmichael Sep 16, 2018 [1](https://blog.talkable.com/author/erika-carmichael/page/1?hsLang=en) ... [4](https://blog.talkable.com/author/erika-carmichael/page/4?hsLang=en) [5](https://blog.talkable.com/author/erika-carmichael/page/5) [6](https://blog.talkable.com/author/erika-carmichael/page/6?hsLang=en) ### Get notified on referral marketing insights Be the first to know about new Referral Marketing insights from eCommerce industry leaders to build or refine your growth strategy. 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