--- title: Talkable Blog | Erika Carmichael (4) description: Blog on referral marketing best practices and tips to increase brand advocacy and acquire new customers (4) image: https://blog.talkable.com/hubfs/LinkedIn%20profile%20banner_2.png --- [![Talkable Logo Blog](https://blog.talkable.com/hs-fs/hubfs/full%20color%20logotype-min.png?width=120&height=26&name=full%20color%20logotype-min.png)](https://www.talkable.com/) - [Blog Posts](https://blog.talkable.com?hsLang=en) - [Case Studies](https://blog.talkable.com/case-studies?hsLang=en) - [Guides and eBooks](https://blog.talkable.com/ebooks?hsLang=en) [Talk to an expert](https://lp.talkable.com/lets-talk-referral?hsLang=en) AUTHOR # Erika Carmichael ## Stories by Erika --- eCommerce Trends ### [How Businesses Can Drive Growth During a Downturn](https://blog.talkable.com/how-businesses-can-drive-growth-during-a-downturn?hsLang=en) Here are Talkable's recommendations to avoid the pandemic's worst economic effects in the eCommerce business. Erika Carmichael Apr 23, 2020 eCommerce Trends ### [Referral Marketing Campaigns for Health Industries: 4 Live Examples](https://blog.talkable.com/referral-marketing-campaigns-in-health-industries-4-live-examples?hsLang=en) Online stores are now working as hard as they can to benefit customers: here are four examples of referral marketing campaigns for health industry Erika Carmichael Mar 19, 2020 Referral Marketing ### [Brand Strategy: Increasing Brand Awareness with Referrals in 2024](https://blog.talkable.com/increasing-brand-awareness-with-referrals-in-2020?hsLang=en) Understanding the marketing that stands behind so many success stories helps explain why branded products are so powerful. Erika Carmichael Mar 11, 2020 eCommerce Trends ### [The Top 8 eCommerce Trends of 2024](https://blog.talkable.com/the-top-ecommerce-trends-of-2020?hsLang=en) In 2024, showing retail e-commerce sales reached $289.2 billion, an 8.6% increase compared to the first quarter of 2023. Erika Carmichael Feb 6, 2020 eCommerce Trends ### [Retailers Using Referrals for Black Friday: This is Why \[Infographic\]](https://blog.talkable.com/retailers-prefer-using-referral-programs-for-black-friday-this-is-why-infographic?hsLang=en) The Talkable team has conducted research and has created the infographic, which examines the advantages of running a referral program on Black Friday. Erika Carmichael Nov 29, 2019 Referral Marketing ### [Affiliate vs Referral Programs: Which One Is Right For You?](https://blog.talkable.com/affiliate-vs-referral-programs-what-s-the-difference-and-which-one-is-right-for-you?hsLang=en) Many people mistake referral and affiliate marketing for each other. If that’s happened to you too — no worries! Erika Carmichael Nov 28, 2019 eCommerce Trends ### [A Game of Choice: Referral Software vs In-House Referral Program](https://blog.talkable.com/a-game-of-choice-referral-program-software-vs-in-house-referral-programs?hsLang=en) Making a choice can be tough. “Why should I buy your referral solution if I can build it myself?” Well, you aren’t the only one wondering! Erika Carmichael Nov 21, 2019 eCommerce Trends ### [How to calculate referral program revenue](https://blog.talkable.com/how-to-calculate-referral-program-revenue?hsLang=en) By consulting industry benchmarks, your volume numbers, and a simple formula you can project your referral program revenue. Erika Carmichael Oct 3, 2019 Referral Marketing ### [How to Offer Referral Rewards That Motivate Customers to Share](https://blog.talkable.com/how-to-offer-referral-rewards-that-motivate-customers-to-share?hsLang=en) The types of referral rewards you offer to motivate and thank your customers can significantly impact your program’s success. Erika Carmichael Aug 2, 2019 [1](https://blog.talkable.com/author/erika-carmichael/page/1?hsLang=en) ... [3](https://blog.talkable.com/author/erika-carmichael/page/3?hsLang=en) [4](https://blog.talkable.com/author/erika-carmichael/page/4) [5](https://blog.talkable.com/author/erika-carmichael/page/5?hsLang=en) ... [6](https://blog.talkable.com/author/erika-carmichael/page/6?hsLang=en) ### Get notified on referral marketing insights Be the first to know about new Referral Marketing insights from eCommerce industry leaders to build or refine your growth strategy. 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