--- title: Talkable Blog | Erika Carmichael (2) description: Blog on referral marketing best practices and tips to increase brand advocacy and acquire new customers (2) image: https://blog.talkable.com/hubfs/LinkedIn%20profile%20banner_2.png --- [![Talkable Logo Blog](https://blog.talkable.com/hs-fs/hubfs/full%20color%20logotype-min.png?width=120&height=26&name=full%20color%20logotype-min.png)](https://www.talkable.com/) - [Blog Posts](https://blog.talkable.com?hsLang=en) - [Case Studies](https://blog.talkable.com/case-studies?hsLang=en) - [Guides and eBooks](https://blog.talkable.com/ebooks?hsLang=en) [Talk to an expert](https://lp.talkable.com/lets-talk-referral?hsLang=en) AUTHOR # Erika Carmichael ## Stories by Erika --- Growth Marketing Strategies ### [10 Customer Loyalty Campaigns We Are Obsessed With](https://blog.talkable.com/example-customer-loyalty-campaigns?hsLang=en) It is important to foster your customer relationships. One way of doing so is through loyalty programs for your customers for their continued... Erika Carmichael May 20, 2021 eCommerce Trends ### [Importance of a Referral Marketing Program in eCommerce](https://blog.talkable.com/referral-marketing-in-ecommerce?hsLang=en) eCommerce referral marketing campaigns can create offline experiences and gives you the ability to identify referral sources and frequency of... Erika Carmichael Apr 21, 2021 Referral Marketing ### [Strategies to Drive Customer Retention Through Loyalty](https://blog.talkable.com/customer-retention-through-loyalty?hsLang=en) Why isn’t your company meeting customer loyalty expectations? Understanding this first is how you increase customer retention. Erika Carmichael Apr 14, 2021 Referral Marketing ### [5 Factors to Consider When Choosing a Referral Program Platform](https://blog.talkable.com/referral-program-marketing?hsLang=en) There are many referral marketing platforms on the market, and it can be difficult picking the right one. Read how to choose the right program for... Erika Carmichael Feb 22, 2021 Customer Loyalty ### [2024 Marketing Tips: The Main Benefits of Loyalty Programs](https://blog.talkable.com/loyalty-program-benefits?hsLang=en) Discover how customer loyalty programs can help businesses drive more sales while fostering a better relationship with their customers. Erika Carmichael Feb 16, 2021 Referral Marketing ### [10 Referral Marketing Strategy Improvements for 2024](https://blog.talkable.com/referral-marketing-strategy-improvements?hsLang=en) Improve your referral marketing strategy in 2024. Here are 10 areas of focus to help any referral program thrive. Erika Carmichael Jan 19, 2021 ### [Advocacy Marketing 101](https://blog.talkable.com/advocacy-marketing-101?hsLang=en) Everything you need to know about advocacy marketing, and how the voice of loyal customers can bring substantial value to any business. Erika Carmichael Jan 11, 2021 Referral Marketing ### [Creating an Advocacy Marketing Strategy](https://blog.talkable.com/creating-an-advocacy-marketing-strategy?hsLang=en) Your customers should be your brand’s biggest advocates. Advocacy marketing strategy gives them something to talk about. Erika Carmichael Dec 21, 2020 Referral Marketing ### [Referral Marketing: Past, Present, and Future](https://blog.talkable.com/referral-marketing-past-present-and-future?hsLang=en) A comprehensive resource for referral marketing insights, resources, and recommendations. Erika Carmichael Dec 18, 2020 [1](https://blog.talkable.com/author/erika-carmichael/page/1?hsLang=en) [2](https://blog.talkable.com/author/erika-carmichael/page/2) [3](https://blog.talkable.com/author/erika-carmichael/page/3?hsLang=en) ... [6](https://blog.talkable.com/author/erika-carmichael/page/6?hsLang=en) ### Get notified on referral marketing insights Be the first to know about new Referral Marketing insights from eCommerce industry leaders to build or refine your growth strategy. [![Logo-1](https://blog.talkable.com/hubfs/Logo-1.png)](https://www.talkable.com/) 2261 Market Street #4588 San Francisco, CA 94114 ### Talkable Products - [Referral Programs](https://www.talkable.com/referral-program) - [Loyalty Programs](https://www.talkable.com/loyalty-program) ### Resources - [Case Studies](https://blog.talkable.com/case-studies?hsLang=en) - [Ebooks & Guides](https://blog.talkable.com/ebooks?hsLang=en) - [Blog](https://blog.talkable.com/) ### Company - [About Us](https://www.talkable.com/about) - [Customer Success Team](https://www.talkable.com/customer-success) - [Careers](https://www.talkable.com/jobs) - [Contact Us](https://lp.talkable.com/lets-talk-referral?utm_source=blog&utm_medium=footer&utm_content=link&hsLang=en) © 2026 Talkable. All rights reserved. [Privacy Policy](https://www.talkable.com/privacy) [Terms of Service](https://www.talkable.com/terms-conditions)