CampaignsWeLove

Referral Campaigns We Love: Stuart Weitzman, Herman Miller, Knockaround, Alo Move

Referral campaigns examples from fastest growing eCommerce brands


We are starting a series of posts that highlight referral programs we love. As we mention here, consistant testing and using an iterative approach yield high-performing referral campaigns, increase revenue and boost engagement. Here are some examples for inspiration. 

1. Limited-Time Higher Offer From Stuart Weitzman


Luxury shoe brand, Stuart Weitzman launched a limited-time referral offer campaign with an increased incentive of $75. This type of limited-time, increased reward campaign has proven to be an effective way to boost sales and activate more brand advocates. 

 

stuart_weitzman_referral_program

 

2. Site Sale Promo From Herman Miller Gaming


This Herman Miller campaign is a perfect example of how to connect a referral program to other sales and discount offers. Herman Miller is currently celebrating its Gaming Sale and offering a generous $50 reward for advocates who will invite their friends during this time only. 

 

herman_miller_referral_program

 

3. Mobile Menu CTA From Knockaround

Looking for ways to drive traffic to your referral offer? Affordable sunglasses brand Knockaround adds a sleek mobile menu CTA that doesn’t disrupt user experience while also reminding visitors about the referral reward.

knockaround_referral_program



4. Online Sale Support From Alo Moves


Are you looking to use a referral program to cross-promote your brands? Alo Moves does this perfectly!  They reward advocates who share Alo Moves with their friends with a $25 reward to spend at Alo Yoga. 

 

alo_moves_referral_program



Find some of our time-proven best practices behind promoting your program effectively here and 7 ready-to-use ideas on program promotion here

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