Referral Campaigns We Love: Stuart Weitzman, Herman Miller, Knockaround, Alo Move

Referral campaigns examples from fastest growing eCommerce brands

We are starting a series of posts that highlight referral programs we love. As we mention here, consistant testing and using an iterative approach yield high-performing referral campaigns, increase revenue and boost engagement. Here are some examples for inspiration. 

1. Limited-Time Higher Offer From Stuart Weitzman

Luxury shoe brand, Stuart Weitzman launched a limited-time referral offer campaign with an increased incentive of $75. This type of limited-time, increased reward campaign has proven to be an effective way to boost sales and activate more brand advocates. 




2. Site Sale Promo From Herman Miller Gaming

This Herman Miller campaign is a perfect example of how to connect a referral program to other sales and discount offers. Herman Miller is currently celebrating its Gaming Sale and offering a generous $50 reward for advocates who will invite their friends during this time only. 




3. Mobile Menu CTA From Knockaround

Looking for ways to drive traffic to your referral offer? Affordable sunglasses brand Knockaround adds a sleek mobile menu CTA that doesn’t disrupt user experience while also reminding visitors about the referral reward.


4. Online Sale Support From Alo Moves

Are you looking to use a referral program to cross-promote your brands? Alo Moves does this perfectly!  They reward advocates who share Alo Moves with their friends with a $25 reward to spend at Alo Yoga. 



Find some of our time-proven best practices behind promoting your program effectively here and 7 ready-to-use ideas on program promotion here

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