We are starting a series of posts that highlight referral programs we love. As we mention here, consistant testing and using an iterative approach yield high-performing referral campaigns, increase revenue and boost engagement. Here are some examples for inspiration.
1. Limited-Time Higher Offer From Stuart Weitzman
Luxury shoe brand, Stuart Weitzman launched a limited-time referral offer campaign with an increased incentive of $75. This type of limited-time, increased reward campaign has proven to be an effective way to boost sales and activate more brand advocates.
![stuart_weitzman_referral_program](https://lh4.googleusercontent.com/pN4xYbZh1yic5qi3X5IPPj4tCjQBOecrFHJT72e-CxrmrNtEQvpSUsedL6pfT92s9P3FBPuzzEjLnitKXJQN9Zb7Ql6LpuWiZlgVLNCSO5hn4bmk7uwktPjsDqUb1Rvf4Dj_pnWDBSR2q6Okvg)
2. Site Sale Promo From Herman Miller Gaming
This Herman Miller campaign is a perfect example of how to connect a referral program to other sales and discount offers. Herman Miller is currently celebrating its Gaming Sale and offering a generous $50 reward for advocates who will invite their friends during this time only.
![herman_miller_referral_program](https://lh3.googleusercontent.com/iIqleC6myrgg4H1muiqVqOfask0ptAhC-3E8fbhJqUpJ9xRVgdshopIkLBAOJOS_rbP2Cd4xw8d5aSL08hlmussMuLsjsH72zzw1TZfsqg1WA8Ik8u5GTFQAwBLd_e7rKVs-paey4gGKbzIk0Q)
3. Mobile Menu CTA From Knockaround
Looking for ways to drive traffic to your referral offer? Affordable sunglasses brand Knockaround adds a sleek mobile menu CTA that doesn’t disrupt user experience while also reminding visitors about the referral reward.
![knockaround_referral_program](https://blog.talkable.com/hs-fs/hubfs/Screenshot%202022-06-23%20at%2014.31.06.png?width=224&name=Screenshot%202022-06-23%20at%2014.31.06.png)
4. Online Sale Support From Alo Moves
Iconic apparel brand, Alo Yoga recently launched their yoga and fitness class subscription app Alo Moves. In a reverse cross-promotion; Alo Moves aims to drive advocates to their parent brand through a referral marketing program, offering them a discount for purchasing Alo Yoga products. The referral program is complete with advocate dashboards, referral campaign landing pages, and a reward redeeming reminder widget.
![alo_moves_referral_program](https://lh3.googleusercontent.com/6C0AhzyCtGBUDZEaEqvRbZlBdUBTLD_CePbr0dN3QKvMLSPGkCt5fyopDiuUmbxXUijHzX88puWZnmxF7aluv3PPnznMlixjWl6OD3l9O5a-oQL8baCO9bsSiPmNMRpZ8AvGMyQTmvaZKSgBIQ)
Find some of our time-proven best practices behind promoting your program effectively here and 7 ready-to-use ideas on program promotion here.