Referral Campaigns We Love: Stuart Weitzman, Herman Miller, Alo Move

We are starting a series of posts that highlight referral programs we love. As we mention here, consistant testing and using an iterative approach yield high-performing referral campaigns, increase revenue and boost engagement. Here are some examples for inspiration. 

1. Limited-Time Higher Offer From Stuart Weitzman

Luxury shoe brand, Stuart Weitzman launched a limited-time referral offer campaign with an increased incentive of $75. This type of limited-time, increased reward campaign has proven to be an effective way to boost sales and activate more brand advocates. 

2. Site Sale Promo From Herman Miller Gaming

This Herman Miller campaign is a perfect example of how to connect a referral program to other sales and discount offers. Herman Miller is currently celebrating its Gaming Sale and offering a generous $50 reward for advocates who will invite their friends during this time only. 

3. Mobile Menu CTA From Knockaround

Looking for ways to drive traffic to your referral offer? Affordable sunglasses brand Knockaround adds a sleek mobile menu CTA that doesn’t disrupt user experience while also reminding visitors about the referral reward.

4. Online Sale Support From Alo Moves

Iconic apparel brand, Alo Yoga recently launched their yoga and fitness class subscription app Alo Moves. In a reverse cross-promotion; Alo Moves aims to drive advocates to their parent brand through a referral marketing program, offering them a discount for purchasing Alo Yoga products. The referral program is complete with advocate dashboards, referral campaign landing pages, and a reward redeeming reminder widget.

Find some of our time-proven best practices behind promoting your program effectively here and 7 ready-to-use ideas on program promotion here.