---
title: "Soko Glam Case Study: optimizing referral program through A/B testing"
description: Talkable has helped to boost customer acquisition and sales, improve internal A/B testing and increase visibility into referral program performance.
---

[Case Studies](https://blog.talkable.com/case-studies)

# [Soko Glam Case Study: optimizing referral program through A/B testing](https://blog.talkable.com/case-studies/soko-glam)

 Written by [Talkable](https://blog.talkable.com/case-studies/author/admin) | Jan 22, 2022 4:39:31 PM

 

 

## Client objective

Soko Glam wanted to boost customer acquisition and sales, improve internal A/B testing and optimization capabilities and increase visibility into referral program performance. Their former solution lacked functionality for Soko Glam to independently run and analyze meaningful A/B tests.

## Solution

Talkable's Reporting Suite exposes customer conversion rates throughout the funnel to identify and A/B test underperforming share channels, copy, creative, placements, and user flow.

## Boost Email Performance

Email open and click-through rates were below industry benchmarks when compared to other Talkable clients within the beauty vertical.

- Replaced email sender field with the name of the Advocate and re-formatted HTML-heavy emails
- Improved open and click-through rates increased customer acquisition from email sharing by 10%

## Optimize Screen Layout

Advocates could share via several different channels. Twitter shares converted at <1%.

- Implemented A/B test on specific referral pages to feature only best-performing share channels-Email, Facebook, and Direct link to increase Friend click-through rate
- The variant without Twitter had a better overall conversion and generated 15% more purchases

## Improve Overall Conversion

Only 14% of referred friends made a purchase within the first 24 hours of visiting the site.

- Tested gleam: persistent banner on-site reminding any returning referred friend of her offer
- Referred friend purchase rate increased by 34%

## Results

 

*Referral channel contribution to overall sales*

 

    *The flexibility that Talkable offers is unparalleled by other vendors. You can tinker with almost every aspect of the program and test and analyze every aspect of your campaigns. I haven’t seen any other referral vendor that can offer the level of flexibility that Talkable has.*

*   Chanelle Leslie,*

*   Senior Manager of Acquisition Marketing*

 

 

[View full post](https://blog.talkable.com/case-studies/soko-glam)

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