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Report Highlights

Food and Bev Industry

The grocery sector remains to be the most unstable in terms of sales volume. It experienced a myriad transformations, including the boom of delivery services (which is still a work in progress), and the desire to go DTC.

Sporting Goods

Rise of influencer marketing in the Sporting Goods industry as fitness trainers start their training programs, promoting clothing, equipment, and supplements.

Customer Behavior

Many [brands] switched entirely to online shopping, some emphasized a more elevated omnichannel experience, and overall, [shoppers] chose independent local brands over market leaders.

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